How we work

We work in close collaboration with all members of the development team to ensure a successful product development, in-house at the client company or externally as key partners in engineering, research and branding.

Discover

With our client’s objectives in mind, we explore a wide variety of user aspects, the competitive landscape, materials and values. We uncover opportunities and gain insights that will inform our creative process.

• Market insights and trends

• User behavior & experiences

• Materiels & processes

Ideate

Building on the research and insights, we move launch into blue-sky ideation to create large amounts of concepts. Mock-ups and sketches are used to communicate with our team and feedback from users.

• Visualizing in context

• Experience scenarios and storyboards

Refine

Together with the client, the most promising ideas are chosen for refinement. Materials, processes, cost targets & the user experience are considered to identify a final direction.

• Functional prototypes are reviewed in context

• User testing & feedback

Execute

Close collaboration with engineering & manufacturing to resolve the details quickly & efficiently is our priority. We are experts at synthesizing materials and processes to ensure a positive user experience and market impact.

• Branding & logo design

• Positive installation experience