Industrial Design

What we Do and how we do it.

Phase I

THE PROBLEM STATEMENT

  • What problem does the client like to solve?

  • What does the client have now? (products, expertise, knowledge, current insights…)

  • What does the client not have? (that others have?)

Phase II

Map + Fuel

  • What’s out there? (Products, materials, technology…)

  • What are users looking for?

  • What are users complaining about?

  • What social trends are happening?

  • What would create a “wow” and lasting experience?

Phase III

Concepts

  • Explorations   

  • Initial concepts shown as sketches, renderings, mock-ups, scenarios.

Phase IV

REFINE: MAKING IT WORK AND   FIGURING OUT THE DETAILS

  • Refining the most suitable concept.

  • Create prototypes, user and physical testing, refine all details.

  • Adjust for manufacturing where needed  

  • Finalize materials, finish, colors and graphic details.